You may have already noticed, but I’ve been busy doing some early Spring cleaning, making some fun updates to my blog. After designing my Senior Rep Packets, I absolutely fell in LOVE with the end product and realized that I wanted to utilize what I created and bring it into my brand. I think that’s the cool thing about branding, the more time, thought and purpose you invest in it, the better and more authentic it becomes.

Young & Free was born almost two years ago, which doesn’t seem possible to me. You see, Young & Free is the heartbeat of who I am and what I stand for. So, even before I created it, it existed within me. The challenge has been translating who I am, what I do, what I love and what inspires me, into a tangible brand. It’s a challenge I still face because Young & Free is still in bloom, it’s still a work in progress. And I like to think that it always will be because I kinda love the idea of an always growing, ever-evolving brand. As I grow, my brand gets to grow with me, which is pretty amazing. I hope you love the direction I am moving in…

I absolutely LOVED working with Alyssa. The fact that she gets to be the girl to kick off the new look is absolutely fitting. Alyssa is the perfect representation of a Young & Free girl. Her beauty shines as much from the inside as it does on the outside, she is truly radiant. Her session was something totally new for me, as the entire thing took place at her grandparent’s house. We explored both the front and back yard’s, chasing the sun as it danced across the sky. Truth is, I could have spent ALL DAY working with Alyssa because she is such a natural in front of the camera and so much fun to work with.

Alyssa, I can’t thank you enough for simply being you. I feel incredibly blessed that I get to meet and connect with amazing girls like you and call it work. Happy Senior Year- I hope you’re loving every single second of it! Much love!!