To say that I am blown away by my amazing team of Senior Models for the Class of 2016, is the understatement of the century. No joke. Yesterday was our last Spring campaign shoot for our amazing VIP Crew, consisting of 24 girls from all over the state of Oregon. If you follow us on Instagram, Snapchat or Facebook, you’ve probably seen some of the sneak peeks we’ve been sharing from these shoots. I am so excited about all of the gorgeous imagery we’ve been creating, get ready to start seeing it splashed all over our website, blog and marketing materials, too! Needless to say, I am so pumped about all of the amazing Summer campaign shoots we’re planning for our Senior Models- it’s going to be incredible!!
With summer just around the corner, this is the perfect time to schedule your senior portrait session with Holli True. We are currently booking June-August dates! We have a limited number of sessions available each month, so act fast! Sessions sell out every Summer and Fall, so be sure to get your date locked in now! Contact us or send an email to firstname.lastname@example.org today and we’ll let you in on our current booking promo!
The first girl from our team that we are introducing to our blog is Kali! She came out for our City Cool shoot that we held up in Corvallis recently on a gorgeous, warm Spring day. City Cool was the first campaign shoot to actually go down, thanks to rainy days that required us to schedule reshoots. The girls absolutely rocked it! Going for an urban look and feel, we shot in an open alley in downtown Corvallis, which was perfect for capturing some shots on longboards. All in all, it was such fabulous shoot and I can’t wait to work with all of the girls again soon! Kali, I can’t thank you enough for being on my 2016 Senior Model team! You are such a cool girl and I absolutely adore you! Much love!
Something new and fun we’re offering all of our senior clients is a fabulous Instagram promo video! This is Young & Free…
This is such a crazy time of year, it seems that as soon as Spring arrives, it is nothing but pure chaos! With summer just around the corner (YAY!), this means senior season is almost here- also known as my favorite time of year! If you’re a senior photographer, looking to maximize your locations by shooting smarter, not harder, The Beauty of Simplicity was created just for you! Earlier this year, I had the opportunity to team up with Clickin Moms for my very first Breakout Session. And let me tell you, this Session is LOADED with content- videos, PDF’s and templates!
In this breakout you will learn how you can make better use of your surroundings, gain authentic expressions from your subjects and discover the Beauty of Simplicity. We will focus on simplifying your shooting process by utilizing your locations through interaction and making small posing adjustments. By spending more time in one location, you will create more dynamic images in less time and truly connect with your subject. I take you behind the scenes for an in-depth look at three photo shoots with a ‘tween, teen and high school senior.
What you’ll learn for just $60:
-How to stay in one location and yield numerous unique, sellable images
-A complete breakdown of locations, complete with descriptions, what to look for and beautiful imagery to inspire your own photo shoots
-You’ll see my shooting style and how I engage with clients
-Going beyond the surface and connecting with clients on a real level
-Keeping the conversation going, even when your camera acts as a barrier between you and your client
-How I select the final images I present to my clients
-70+ page PDF loaded with useful content, location descriptions and examples on how to utilize them, location scouting, how to engage with your clients organically and authentically, natural and fluid posing techniques, how to bring it all together to simplify your shooting process, and more!
-Behind the scenes video & commentary where you will see firsthand how I work with three clients (‘tween, teen and high school senior) in the same location, utilizing each location through interaction and minor posing adjustments
-Simple & Timeless Props (bonus PDF) No need to break the bank or rent a storage unit. This collection of props is great for all ages, easy to store and take with you on a shoot and will forever remain timeless
-My gear list
-Complimentary Chic Signature 16×16 Template Set
Embrace the Beauty of Simplicity today for just $60! To purchase, please visit the Clickin Moms Store! Much love!
Rain. It was nothing but constant, soaking, freezing rain. All. Day. Long. Under normal circumstances, rescheduling would have been the obvious solution. The only option. But, as luck would have it, rescheduling wasn’t an option at all. Because Brooklyn, our senior client, had travelled to Eugene from Arizona, and the day of her shoot, was the ONLY day she had to make it happen. So, we did just that. We made it happen.
You see, Brooklyn waited to do her senior pictures until her Oregon trip because she wanted the lush greenery and the natural beauty that the Pacific Northwest has to offer. Sadly, due to the torrential downpour, complete with massive wind gusts, shooting in a natural area wasn’t an option, given how wet and muddy everything was. Knowing exactly what she was hoping for wasn’t possible, I made her a promise: when she came back to visit in the summer, I was treating her to a second session, in a park, with a river, trees and open fields. One way or another, she was going to get exactly what she wanted. :)
Umbrellas aren’t something we generally use in Oregon- no matter how much rain there may be. Oregonians believe a hood is really the only shield you need from the rain and cold. However, on this day, umbrellas were my favorite invention known to man because it was the only way we were able to keep our gorgeous client moderately dry. My sweet husband, who accompanied me to the shoot, acted as the resident umbrella-holder. While you can’t see him in any of the shots, thanks to strategic poses and angles and creative cropping, he was there. Thanks to his assistance, we were able to move to various locations, yielding a well-rounded portfolio for Brooklyn. While we may have looked a little crazy while we were shooting, the results were everything I could hoped for and more. To give you an idea of our comical setup, here are some behind the scenes shots her family captured during our shoot:
Brooklyn, you are my hero. Seriously. I cannot thank you enough for being so patient, cool, sweet and understanding during your session. I know you were freezing, especially being from Arizona, dealing with the winter storm that was unforgiving- but you took it all in stride and rocked it like a pro! You are proof that senior pictures in the rain are possible- and beautiful! :) Working with you was not only an absolute blast, it was a treat! I cannot wait for you to travel back up to Oregon this summer because I am dying to get you back in front of the camera, minus the rain and cold. I hope you love your senior pictures! Much love!!
Social media is moving, growing and changing in ways that are more exciting than ever and the time to jump on board- is now. Facebook, at one time the social media standard, has become a bit of a pariah- at least in the eyes of most small business owners. With their ever-changing algorithms and their pay to play mentality, unless you have a large marketing budget to spend on boosting every post you’d like eyeballs on, this marketing path is becoming increasingly desolate. Do I still have and use Facebook? Yes. But not for marketing my photography business the way I used to. For now, I am still posting and sharing to Facebook, but it’s limited. I am choosing to spend my time, energy and efforts elsewhere.
With so many innovative apps and social media platforms launching on a daily basis, it’s time to think outside the box and start making noise in new ways.
I heard about Periscope a few weeks ago from Tina Jay, one of my awesome Mentoring clients. For those of you who aren’t familiar with it, it’s a Twitter-based app that allows you to stream live video through your smartphone. What? Live streaming for FREE? Yes. My interest and curiosity was piqued. I was quick to jump in secure my name on this platform, as I have a feeling it is going to explode in brilliant ways! Periscope is the ultimate behind-the-scenes opportunity, because it isn’t about having a production team with a perfectly edited video to share- it’s about being real, connecting with your followers and giving them a glimpse into your world. Whether that be for five hours or five minutes.
I spent some time over the weekend checking out how people are currently using Periscope. What I saw was pretty amazing. From Jasmine Star broadcasting live from a wedding as she photographed the details of a ceremony setup to seeing an artist take requests as she sketched and painted via Photoshop on the fly- I watched with excitement. Because it was happening, right then, at that very moment. And that’s cutting edge marketing.
If you are a user of Periscope, I would LOVE to connect with you! Follow me (hollitrue) and I will follow you back! I have so many ideas and plans in mind and I can’t wait to share them with all of you!
Obviously, Snapchat has been around for several years now, but it’s only recently become an innovative way to market and promote your photography business. I was resistant to join in on the Snapchatter, but, after a conversation with my dear friend, Latasha Haynes, of Ike & Tash, she opened my eyes and dissolved my concerns. Of course, I’ve heard the horror stories of Snapchat, which was the direct result of my hesitation. However, for a small business, Snapchat is everything.
For those of you out there who have Instagram (which should be all of you!), you know that blasting an IG feed with TONS of pictures, all at once, is a bad idea, as it tends to warrant several unfollows. But you’re excited, and you want to share your excitement with the world, as you should, but it just isn’t best suited for Instagram. With Snapchat, you can post as many pictures as you want to your Story, without bombing anyone’s feed. Your images will be posted to your Story for 24 hours and anyone who wants to see them, can. If they choose not to, they aren’t forced into seeing anything.
Snapchat Takeovers are all the rage right now. I have yet to execute a Takeover, as my shoot yesterday was rained out, but I intend to. The whole idea behind a Takeover, is to take your followers behind the scenes and show them your sessions as they are happening. Hand your phone off to your client and allow her/him to share pictures from their perspective. If you’re on Snapchat, I would love to connect with you there! Follow me (hollitrue) and I will follow back!
The whole point is to simply have fun, share and when it comes to marketing, be innovative. Want to stand out from your competition? The tools are at our fingertips. Much love!
Hey Class of 2016, did you hear? Our Summer and Fall dates are NOW OPEN! If you’re looking for the ultimate senior portrait experience and want custom, stylish senior pictures, Young & Free is what it’s all about! Our summer months get booked up fast, so don’t wait, the time to book your session is now! We offer four all-inclusive senior portrait collections to choose from, based on your specific wants and needs. Whether you want to keep it simple or go all-out, we can design and plan the perfect senior session just for you!
If you follow us on Instagram, you may have noticed us jamming up the feed with sneak peeks from our gorgeous Senior Model campaign shoots for the 2016 Class! Oh. My. Goodness. We had so much fun!! We travelled over to Bend for both shoots and were able to photograph five of our Senior Models. We’ll be posting more sneak peeks from both shoots on our Facebook Page, I promise, these girls are stunning!!
Speaking of stunning, I am so, so excited to share Scout’s senior portrait session today! Scout is one of my fabulous Class of 2015 Senior Models from Bend. Central Oregon is so beautiful and I absolutely love shooting there, Scout’s session was no exception! She opted for a natural and rustic location for her shoot, which fit her style and personality perfectly. Scout, I can’t thank you enough for choosing me to be your photographer and for being on my 2015 team! You are such an amazing girl and I absolutely loved having the opportunity to get to know you and work with you! You have an incredible future ahead and I can’t wait to see it all unfold. Much love!!