In 2011 I released my first book, Field Notes. What started out as a Workshop companion quickly turned into a guide, walking through all of the areas of my senior business. While I am very proud of Field Notes, I knew I wanted to dig deeper and really dissect each topic. Something that included everything that was in Field Notes, but more. And so, an idea was born. True Elements. A complete breakdown of all of the key areas that make up a Senior Photography business. True Elements will have multiple volumes with over 80 topics covered and 450+ total pages, imagery, settings and so much more.
Because True Elements is broken up into categories, it allows you to pick and choose what is best suited for you and your business needs. Business Essentials is based on the key fundamentals for a photography business. It covers several areas of owning and operating a photography business, with so many hats to wear as a business owner, it can be overwhelming making sure all areas are covered. Business Essentials is broken down into specific categories with ideas and tools you can implement immediately. Setting Goals, Pricing & Sales, Marketing, Rep & Referral Programs, Utilizing Social Media and more! The next installment will be launching in February!
