PURCHASE THE SENIOR WELCOME PACKET HERE

I have been receiving a ton of questions about my Senior Client Welcome Packet, which is likely stemming from all of the sneak peeks I’ve been sharing on social media lately. If you happened to catch The Senior Scope this morning, thank you for tuning in! For those of you who missed it, my broadcast centered around what I include in my Senior Client Welcome Packet! You can catch my replay here, if interested. As promised, here are all the details about what I include and where I get everything printed.

In the past, I utilized the digital option and resorted to online magazines and PDF’s to provide my senior clients with information about our sessions. Always analyzing and looking for ways to improve, I decided to make a big change in my business and committed to designing and curating a complete, printed Senior Client Welcome Packet for the Class of 2017. One of complications I constantly faced with digital magazines and PDF’s was the overall client experience. Depending on the quality of my client’s internet and what they were using to view what I was sending, the experience among my clients was vastly different. While some clients had no issues opening and reading the content, others couldn’t view it on their phones, couldn’t get the download to work or worst of all- my email never even reached them, forever lost in the cyber abyss. As a photographer, it was incredibly frustrating. As a client, even more so. This is the number one reason why I decided to start printing my info again and let me tell you, I couldn’t be happier with this decision!

If I’m being honest, I think there is something to be said about providing your clients with something tangible that they can hold in their hands. As a photographer who relies heavily on social media and word of mouth for my marketing, it’s been very exciting to create something printed that is beautiful and perfectly branded to my business. Because I am personally mailing these out to each of my clients individually, I can personalize them with a little note and ensure that every client will receive the same quality of experience. More than that, I feel that my Senior Client Welcome Packets have truly elevated my photography business to a whole new level, as they are luxe and gorgeous. Anything I can do to make my business stand apart and be more definitive of what I have to offer and what I do, in my option, justifies the expense. And, above all else, knowing just how excited my clients are about receiving their packets (because trust me, they’ve been telling me they can’t wait!!), makes me excited about sending them, too! And I love it!

1. Letter to the Parents | 5×7 card printed in bamboo finish (whcc.com)
2. Senior Magazine | 5.25×8.25 digest (magcloud.com)
3. Folders | 6×9 gray linen finish (paperpresentation.com) + Logo Sticker | 3×3 glossy finish (whcc.com)
4. Referral Card | 2×3 business card (whcc.com)
5. Mission Statement | 5×5 card printed in bamboo finish (whcc.com)
6. Session Reminder | 4×6 card printed in bamboo finish (whcc.com)
7. Thank You Note | purchased at Target
8. Business Card | 2×3 business card (whcc.com)

If you have any questions about anything I’ve posted here, please don’t hesitate to ask! Post a comment here on the blog, give me a shout on social media or send an email to holli@hollitrue.com. Much love!