::Inspiration, Dedication & Determination::

When I started this blog, I intended for it to be strictly professional.  About a year ago I decided that I was going to make this more of a mix of my business and personal life.  However, it seems in recent months, I have totally gotten away from this, which is crazy, because in the past few months my life has changed significantly.  So, I am bringing back the mix because I feel the need to bring the conversations back to my blog.  :)

Okay, so here goes!

Four months ago I left the comfort of my full time job to pursue a full time career in photography.  My passion and love for this industry is so intense and so undeniable that I can’t imagine doing anything else with my life.  Bottom line, photography makes me happy.  And I just that if you have to do something that takes time away from your family, you better love it.  And I do.

The transition has been a bit of a whirlwind.  I’ve barely had a moment to think, which is good, because it means that I am busy.  But, I didn’t exactly have the time to focus on how I was going to run a full time business before it actually happened, so I am learning as I go.  Eek!  Right?  Right.  Maybe I am being too honest here, but I’m just trying to keep it real.  I understand photography and my role as a photographer, don’t get me wrong.  I’m simply learning all of the other responsibilities that come with owning your own business.

The past 3 days I have been tuning in to Jasmine Star on CreativeLIVE.  It has been so inspiring!  Jasmine has a way of making me think about my business and life in ways I never imagined.  Something about her really speaks to me.  For that, I feel so indebted to her.  I’ve also had a chance to talk with so many amazing photographers via Twitter, who are  eating up every last but of info via live feed, just like. me.  :)

Branding is a huge facet of Jasmine’s business and I strive to make it a major focus of mine.  With that said, in many ways, I feel that I am still creating my brand, so I intend to bring it to the forefront and really work on it.  I know how I want my business to look to my potential clients, it’s the execution that I am stumbling over.

Internet, I really hope I can figure it out.  :)  I can assure you that there will be a lot of new, fun, cool things happening on the blog in the near future.  Also, I will give you a play-by-play on some of the exciting and terrifying trials and tribulations I will be going through.  Thanks for taking this journey with me.  :)

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Meet Your Photographer

Hi Friend!

I'm Holli True

Wife, Mother, Photographer, Educator, Website Designer, Creative, and Brand Enthusiast. I'm an Oregon Girl who loves football, rain, concerts, road trips, and keeping it real. When it comes to chasing dreams, consider me always on the move. Thank you so much for taking the time to browse my little corner of the internet. I hope you love what you see!

More About Me

hey there...

I'm Holli True and I am a High School Senior Portrait Photographer based in Eugene, Oregon.  I love nothing more than sharing my passion and heart for working with teen girls. This is what inspired me to become an industry educator and why I created the Evoke Senior Photography Workshop!

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I WILL FOREVER CHERISH THE BEAUTIFUL MEMORIES AND AMAZING ADVENTURES we made over the years.

It's bittersweet to close this chapter of my life, but it is time to turn the page.

All of my clients will always hold a special place in my heart. I've also had the pleasure of meeting and connecting with so many talented photographers– i will never forget any of you!

Forever Young. forever free.


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