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My name is Holli True and I am a High School Senior Portrait Photographer based in Eugene, Oregon.  I love nothing more than sharing my passion and heart for working with teen girls. This is what inspired me to become an industry educator and why I created the Evoke Senior Photography Workshop!







top posts for seniors




Smith Rock is beautiful, but it pales in comparison to this gorgeous girl! Meet Trew, Class of 2018 high school senior, soon-to-be-graduate! Doesn’t she have the coolest name...

When we started planning Madisyn’s senior session, she fell in love with the idea of going to a lavender field. Since lavender fields are located on private farms, we had to schedule her shoot...

Cali is one of my amazing senior clients from Corvallis. She travelled down to Eugene for her senior session, which took place at one of my favorite natural parks. There are no words for...

top posts for Photogs



Video + PDF Course For Senior Photogs

Registration is now open for the Evoke Workshop with Holli True & Brittney Kluse in Sunriver, Oregon. Our time together kicks off with a fun Meet & Greet mixer on Thursday evening...

It was about a year ago that I decided I wanted to venture into the world of podcasting. I bought a fancy microphone, wrote out a list of senior photography related topics I could talk about...

Photographing High School Seniors, was created for intermediate to advanced photographers. You will learn how to maximize your locations through posing, expression, lighting and moving around...

the latest posts...

Over the past few months, I’ve been hinting about some big changes in my business. A major undertaking was redefining the senior portrait experience for my clients. To be completely honest, I was in a creative rut. No matter how hard I tried, I couldn’t seem to shake it. On the outside, things looked great. […]

January 11, 2018

Happy New Year, friends! If you’re like me, you’re still recovering from 2017. Truth is, 2017 kicked my butt- in good ways and bad. It was a literal rollercoaster. Highs, lows, loops and curves. At times I felt exhilarated, excited and free. Other times I felt scared, uncertain and ready for the ride to be […]

January 1, 2018

  I have a confession to make. There was a time when I didn’t run my business. It ran me. Literally. In those days, if someone would have asked me how I was balancing business and family, I would have laughed. Or cried. Probably both. But, things are different today. I run my business, not […]

February 2, 2017

Yesterday was the day of my MOHS Surgery to remove the Basal Cell Carcinoma (Skin Cancer) from the inner corner of my left eye. (Read my story here.) MOHS Surgery is done in stages, they remove a diagnosed portion of skin and send it off to the lab for testing to see where the cancer […]

January 27, 2016

Happy Monday, friends! I know I am a little late getting my post out today, for that, I am sorry. As I prep for my MOHS Surgery tomorrow, I have a to-do list that is easily a mile long loaded with things I would like to accomplish before then. For those of you who didn’t […]

January 25, 2016

It’s only Wednesday, yet I feel that I’m on some kind of victory lap right now. You know, because I’m on track to successfully blog five days this week, for the second week in a row. This, my Internet Friends, is what I call winning. Blogging has always been a vital part of my business and for so long, […]

January 13, 2016

There was a time in my business when I was heading down a path leading to a place I thought I wanted to be.  A place that was pulling me further and further away from who I really was and went against everything that I stood for. Truth be told, while there was company happy to keep me there, I […]

November 5, 2015

If you missed my Periscope broadcast this morning for The Senior Scope, that’s a total bummer! But, you’re in luck because you can catch my Senior Scope Replay here! I shared my heart on a topic that is very near and dear to me: BRANDING. For those of you who have followed my journey over […]

October 29, 2015

It was in the middle of the crazy senior portrait season that I found myself craving a personal project. I could feel myself falling into a systematic pattern with my shoots and I knew that a personal project would shake things up and allow me to wipe the creative slate clean. We were heading over […]

March 4, 2015

  Sarah shared her review for RECKLESS on Goodreads and it absolutely made my day! There is no greater feeling in the world than having someone love something that you poured your heart and soul into. Sarah, thank you so, so much for your review and for loving Hailey & Jonah as much as I […]

January 15, 2015



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